Omega Plastics Corporation Re-brands to Become Reschcor

Plastics Business

Omega Plastics Corporation, an Elkhart, IN, plastic extrusion company, has completed its re-branding transformation, which includes a name change to Reschcor. The changes took effect in late June. The conversion also includes a new logo, tagline and marketing communication strategy.

The new brand identity differentiates Reschcor from other businesses in the plastic extrusion industry and embodies an image that represents the company's foundation. 'Resch' comes from the owners’ last name, Tom Reschly, president, and Jim Reschly, vice president of operations, symbolizing the company’s family roots and positive, family-like work environment. 'Cor' represents a renewed focus on the company's core capabilities and core values in exceptional customer service.

For more information, visit www.reschcor.com.