Advertising
Peterson Publications Advocates Use of Print
Advertising Rates
For additional information on Plastics Business advertising rates, please contact Janet Dunnichay at 785-271-5801 or via email at [email protected].
Plastics Business Magazine
Plastics Business reaches a targeted readership of plastics processing business professionals through its print, digital and mobile editions.
- Reaches more than 12,000 industry professionals
- Free links to the advertiser’s website through the digital edition
- Bonus distribution at tradeshows and conferences throughout the year
Each magazine is packed with information on operational challenges, industry benchmarks, management topics and production efficiencies. The goal of each issue is to provide actionable articles that can impact operations now!
Print Advertising Sizes
| Web Offset, Saddlestitched. | Width | Height |
|---|---|---|
| Trim Size | 8.325" | 10.875" |
| Full Page | 7.5" | 10" |
| Full Page Bleed | 8.625" | 11.125" |
| Bleed Safety | 7.5" | 10.5" |
| 1/2 page horizontal | 7.5" | 4.875" |
| 1/2 page vertical | 3.75" | 10.75" |
| 1/4 page horizontal | 7.5" | 2.5" |
| 1/4 page vertical | 3.75" | 4.875" |
Required Formats
Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts
should be embedded.) TIF files also are acceptable. We will NOT accept application files (Quark, PageMaker, Publisher, etc.).
Sending Materials by mail
Advertisements (on CD accompanied by a proof) can be mailed to:
Peterson Publications, Inc.
2150 SW Westport Dr., Suite 101
Topeka, KS 66614
Sending Materials by E-mail
Advertisements can be sent to [email protected]. Our email system can accept large attachments, but sometimes large attachments can't be sent due to limitations of certain ISPs. If an attachment cannot be e-mailed, one alternative is to upload the file to your company web site or FTP system and send us a link to retrieve the file.
Guidelines
We've prepared guidelines for preparing and sending electronic files. Please be aware that we do NOT accept QuarkXPress or Microsoft Publisher files. We accept .pdf and .tif files, prepared for high-end output. For more information, please review the guidelines.
Plastics Business Website and Blog
The Plastics Business website offers additional advertising opportunities to connect with customers and prospects through strategically placed web banners. The website contains expanded news stories, fresh content and live links to industry resources.
The Plastics Business blog features perspectives and insights from industry experts.
- Banner ads available
- Averaging 2,510 page views per month
• Website Lead Home Page Banner
Three ad positions available per month.
Located at the upper right corner of the Plastics Business Home page and other internal pages of the website, this prime position advertising opportunity provides advertisers immediate, forefront exposure with direct links to their website.
• Website Secondary Home Page Banner
One ad position available per month.
A secondary Home page banner is available above the first fold of the right column.
• Website Skyscraper
One ad position available per month.
Located in the upper right column of the Articles and select other pages, this is a prime position for frequently visited areas of the site and includes a direct link to the advertiser’s website.
• Website Supplier Index
Print advertisers are listed at no additional charge in a supplier index on the Plastics Business website and are categorized by product or service offered, including company name, contact information and web address with a direct link to the advertiser’s website.
• Blog Primary Skyscraper
Located in the upper left-hand column of each blog, this prime position opportunity provides advertisers immediate, forefront exposure with direct links to their website. (One Prime Skyscraper Ad available per blog).
• Blog Skyscraper
Located in the right-hand column, Skyscraper Ads provide two additional blog sponsorship opportunities with direct links to the advertiser’s website. Blog visitors receive exposure to the advertiser’s promotional information as they read each blog entry. (Limited to two Skyscraper Ads per blog).
| Width | Height | |
|---|---|---|
| Lead home page banner | 480 pixels | 60 pixels |
| Secondary home page banner | 234 pixels | 60 pixels |
| Skyscrapers (website and blog) | 160 pixels | 350 pixels |
Plastics Business ENews
The Plastics Business ENews is distributed to more than 5,000 plastics processing professionals throughout the US and internationally each month, providing
- Increased circulation
- Up-to-date industry news
- Product launches and technology trends
- MAPP news and events
This cost-effective advertising vehicle offers another way to reach a worldwide audience and drive traffic through direct links to the advertiser’s website.
• Leaderboard Ad
Located directly under the ENews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with direct links to their websites.
• Prime Half Banner Ad
Located directly under the first story, this prime-positioned advertising opportunity provides advertisers with immediate, forefront exposure with direct links to their websites. Two side-by-side spots are available per month.
• Standard Half Banner Ad
Located under the first set of industry updates, this advertising opportunity provides additional exposure with direct links to advertiser websites. Two side-by-side spots are available per month.
| Width | Height | |
|---|---|---|
| Leaderboard | 600 pixels | 75 pixels |
| Prime Half Banner | 234 pixels | 60 pixels |
| Standard Half Banner | 234 pixels | 60 pixels |
Required Formats
Send all banners as .jpg files only. Animated files will not be accepted.
Files should be at least 72 dpi and RGB color.